Last updated 10 December 2025.

At LEN Skincare (legally LEN Skincare AB), we take your privacy seriously. This policy explains how we collect, use, and protect your personal data in compliance with the EU General Data Protection Regulation.

What data we collect

We may collect and process the following categories of personal data when you use lenskincare.com:

Contact Information:

Name, email address, phone number.

Order Information:

Delivery address, billing address, and purchase details.

Payment Information:

Processed securely through trusted third-party payment providers (e.g., Stripe, PayPal, Klarna). LEN Skincare AB does not store full payment details.

Website Usage Data:

IP address, browser type, device information, cookies, and interaction data.

Why we collect your data

We use your personal data for the following purposes:

• To process, fulfill, and deliver your orders
  
• To communicate with you, including customer support
  
• To operate, maintain, and improve our website
  
• To prevent fraud and ensure site security
  
• To send newsletters or marketing communications (only if you have consented)
  

Legal basis for processing

We process your data based on:

• Performance of a contract (e.g., fulfilling your order)
• Consent (e.g., for marketing emails)
• Legal obligation (e.g., bookkeeping laws)
• Legitimate interest (e.g., website analytics and security)

Cookies

We use cookies to improve your browsing experience and analyze site traffic. You can manage or disable cookies in your browser settings at any time. For more details, see our Cookie Policy below.

Data retention

We retain your personal data only for as long as necessary for the purposes stated above and to comply with legal obligations.

For example, Swedish accounting regulations may require us to store certain information for up to 7 years.

Sharing of data

We only share your personal data with:

• Trusted third-party service providers (e.g., payment gateways, shipping services)
• Authorities if legally required
• We never sell your data to third parties.
• Cookie policy

We use cookies and similar technologies on our website to enhance your experience, analyze traffic, and support our marketing efforts.

What are cookies

Cookies are small text files stored on your device when you visit our website. They help us recognize your device, remember your preferences, and understand how you interact with our site.

Types of cookies we use:

• Necessary cookies: Enable core functions like navigation, checkout, and secure login. These cannot be disabled.
• Preference cookies: Store your settings and choices (e.g., language or currency).
• Statistics/analytics cookies: Help us understand how visitors use our website, for example through tools like Google Analytics.
• Marketing cookies: Used to track browsing activity and deliver personalized ads, e.g., via Meta/Facebook Pixel.

Third-party cookies

We may allow trusted third-party services to place cookies, such as:

• Google Analytics (for anonymous traffic analysis)
• Meta Pixel (for advertising and retargeting)
  

Cookie consent

When you first visit our site, we ask for your consent to place non-essential cookies (statistics and marketing). You can accept or reject these via our cookie banner.

You can also change your preferences at any time or delete cookies through your browser settings. Please note that disabling cookies may affect site functionality.

Managing cookies

Most browsers allow you to control cookie behavior. You can block all cookies, delete existing cookies, or receive alerts before new ones are set.

Your rights

You have the right to:

• Access the data we hold about you
• Request correction or deletion
• Object to processing or restrict use
• Withdraw consent (e.g., for marketing)
• File a complaint with the Danish Data Protection Agency (Datatilsynet): www.datatilsynet.dk

Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

Contact us

For questions, please contact: info@lenskincare.com